Résumé

WORK EXPERIENCE
Marketing Manager from July 2014 - present
PERQ, LLC

Marketing Specialist from August 2013 - July 2014
PERQ, LLC

B2B Marketing Campaign Management: Create and implement B2B marketing campaigns with the goal of increasing current client run rate, company revenue and new client acquisition. Other responsibilities include:

• Development of strategy, offer/incentive and plan for quarterly & monthly campaigns
• Develop campaign launch plan & present campaign plan to stakeholders
• Create and direct everything from plans to copy for B2B marketing channels including direct 
• mail, voice broadcasting, media coverage, video, email, blogs , social advertising, etc.
• Work with designer to develop campaign creative
• Measure, track and report on marketing campaign success

Brand Management: Served as project manager for the brand consolidation of three companies into one that is now PERQ. Other responsibilities include:

• Development of internal and external communication plan
• Creation and implementation of brand launch plan and branding checklist
• Compilation and creation of the PERQ Brand Guide
• Current brand advocate and manager

Marketing Manager from March 2013- August 2013
HCC Medical Insurance Services in Indianapolis, IN

• Online marketing campaign manager; responsible for planning, development and execution of strategic online marketing campaigns including content creation, social advertising, budget and strategy; brought 126,000 new visitors to website through four targeted campaigns.
• Editorial calendar manager; Responsible for creation, implementation and approval of monthly editorial calendar including blog posts, multiple social media profiles, webpages, and e-guides.
• Public relations and communications coordinator; Worked with PR account representative to secure byline opportunities and appropriate media placements. 
• Customer services representative; Worked with customer service and sales departments to respond appropriately in a timely manner to potential clients and current client requests via social media.

Marketing Assistant from March, 2012 - November, 2012
Dr. Frank Sprachen & Reisen, GMBH in Heppenheim, Germany

• Started the company blog featuring current events and cultural interactions for study abroad students
• Created marketing materials, while also planning and organizing trip schedules and events for 75 DFSR travelers in Germany
• Edited several English marketing materials written by non-native speakers including student and agent handbooks, online marketing content, and new student orientations
• Assisted in the creation of the European Classroom program involving content creation, pricing and marketing materials
• Identified SEO keywords for the SEO campaign

Marketing Associate from November, 2010 - January, 2012
Research Analyst Intern from August, 2010 - November, 2010
Slingshot SEO, Inc. in Indianapolis, Indiana

• Created and planned the 2012 marketing calendar 
• Served as project manager for the re-branding process of Slingshot SEO and worked side-by-side with the design firm
• Co-planned and executed client and media events such as a successful brand launch party, SearchParty and media press conference
• Coordinated and updated blog content and social media platforms on a regular basis using Wordpress, Twitter, Facebook and LinkedIn
• Worked with PR consultant to develop ideas and schedule for press releases; published press releases to website
• Attended and organized company presence at tradeshows such as Marketing Sherpa and ExactTarget Connections as a primary lead generation tool for Slingshot SEO
• Co-created the Slingshot SEO client onboarding process
• Wrote five client success stories that were used as main marketing materials for clients and prospects
• Organized and designed webinars with industry leaders and clients with topics such as "Email + Search" & "Enterprise SEO"
• Handled the ordering and coordination of most print material for promotional purposes including online employee store and client holiday gifts
• Coordinated and designed over 15 user-guides both in InDesign and Wordpress

Media & Events Intern from January, 2010 - May, 2010
The Indy Hub, Inc. in Indianapolis, Indiana

• Collaborated with other organizations to enhance IndyHub through event planning and execution of community events
• Updated website, events calendar and engaged in social media to promote IndyHub and partners
• Wrote and edited press releases and newsletters; designed media kit and media contact list

Marketing & Public Relations Intern from May, 2009 - August, 2009
BKS Communications, Inc. in Indianapolis, Indiana

• Generated media placement by writing effective AP style press releases and pitches to newspapers, radio and news channel
• Met face-to-face with clients to plan and implement events such as The Home Team Celebrity Softball Challenge and Grange Insurance Indiana Football Classic, and worked side-by-side with Colts players, photographers, event vendors, clients and community leaders

Additional Experience:

• Public Relations Student Society of America: Led and won campaign for Fleishman Hillard at Buffalo Wild Wings
• Awarded The Excellence in Public Relations Award from the Butler University Eugene S. Pulliam School of Journalism
• Conducted campaign research for a Indianapolis nonprofit organization including focus group, phone survey and case analysis research through class study
• Taught English courses for 30 German adults at Bosch Rexroth in Erbach, Germany from August, 2012 - January 2013
• Lived in Germany from February, 2012- January, 2013; planned multiple trips throughout Europe with knowledge of the following countries: Germany, France, Switzerland, Austria, Italy, England, Czech Republic, Spain
• Volunteered in childcare with Maximo Nivel in San Jose, Costa Rica for one month in June, 2011

EDUCATION

Bachelor of Arts in Journalism from August, 2006 - May, 2010

Butler University in Indianapolis, Indiana

Majors: Integrated Communications - Public Relations and Advertising; Spanish

         Cumulative GPA: 3.83/ 4.0                Major: GPA: 3.89/ 4.0

Study Abroad at the Center for Cross Cultural Studies in Seville, Spain from September, 2008 - December, 2008

SKILLS

Computer: Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop, Adobe Illustrator, Adobe  

                  InDesign, WordPress, Social Media & Blogging Platforms, Basic Photography

Language: Conversationalist in Spanish, Basic German

Communication: Openly expresses ideas, comfortable speaking in front of others & provides well thought-out solutions

Personal: Self-motivated, positive, hard-working & dependable

Interpersonal: Team-player, supportive & approachable

Organizational: Detail-oriented, meets deadlines & able to efficiently multi-task

ONLINE MENTIONS

ExactTarget NexusCafe Participant: "#NexusCafe: Basics of SEO with @slingshotseo and @etnexus"

Buter University PRSSA Campaign: "Butler Students Score Big with Wings Campaign"

Slingshot SEO Press Release: "Singshot SEO Reviews Techpoint Innovation Summit"
                                       
Slingshot SEO Press Release: "Slingshot SEO Reviews ExactTarget Connections"

Contact me at courtney.logel@gmail.com for more information. I'd love to talk with you!